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Shoe Dog: A Memoir by the Creator of NIKE
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Shoe Dog: A Memoir by the Creator of NIKE

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In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Title:Shoe Dog: A Memoir by the Creator of NIKE
Edition Language:English
ISBN:1501135910
Format Type:Hardcover
Number of Pages:386 pages
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    Shoe Dog: A Memoir by the Creator of NIKE Reviews

  • Wendy S.
    Apr 26, 2016

    This book made me cry. Twice! I did not know a book about what I had previously viewed as the definition of a big corporation could have that sort of power. I was wrong. Phil Knight had been an unfami...

  • Brad Feld
    May 28, 2016

    I think Shoe Dog by Phil Knight is the best memoir I’ve ever read by a business person.I consumed it in a day last week. It’s about the origin story of Nike, which started out as Blue Ribbon Sport...

  • Ned Frederick
    May 02, 2016

    Shoe Dog could have been titled, "Buck Naked", because of the way Phil "Buck" Knight bares his soul in this fine memoir. I'm grateful to Knight for putting it all down in black and white. My 12 years ...

  • TS Chan
    Jun 20, 2017

    “Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes...

  • Kostas Kinas
    Jan 16, 2017

    This is fascinating and fantastic - by far one of my favourite books ever. Best selling novelists would envy Phil Knight about his eloquent writing style. This book is an experience and a journey. It ...

  • Michael
    Mar 11, 2016

    JUST DO IT. Those words are the life story of Phil Knight. To every athlete, entrepreneur, mother, father, and dreamer his greatest legacy will be a life well played. More valuable than his pledge of ...

  • Fryeday
    May 10, 2016

    I adored this book right from the beginning. The intro felt magical. I read Bowerman's biography written by Kenny Moore, who was a teammate of Phil Knight's on the Oregon track team. So I got a little...

  • W. Whalin
    Jun 27, 2016

    Co-founder of Nike, Phil Knight, has a remarkable life story of starting this world-wide shoe brand. I love reading memoirs and the story has places with keen interest--yet other areas are boring and ...

  • Mallika Saharia
    May 27, 2016

    Any successful business has had its share of ups and downs which later on, makes for a absolute cracker of a story. But when narrated by an athlete with the same energy as that of Prefontaine, it can ...

  • Frank
    May 07, 2016

    Picked this up hoping it would be a fascinating and inspirational book about leadership and passion. Well... it was an interesting book, at least. It follows Phil Knight's professional career starting...