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From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve.

Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business--in startup parlance, an elusive unicorn.

Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news.

Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away.

Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold.

An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature.

Edition Language:English
Format Type:Hardcover
Number of Pages:304 pages
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    Startup Reviews

  • Roxane
    Apr 06, 2017

    This book is a fun, fast read. It's a novel about startup culture in New York City but it's also an examination of millennials and their ways (social media, different relationship to work culture, etc...

  • Book of the Month
    Apr 01, 2017

    How To Succeed in Business Without Really TryingBy Judge Glory EdimMillennials drinking green juice teetering between cushy benefits and Adderall addictions. The frantic pace, open office, the witty r...

  • Megan Johnson
    May 23, 2017

    I live in Silicon Valley - land of startups, tech bros, and where the culture surrounding the advancing of technology touches everything. I say this because I feel like I personally have a strong gras...

  • Oriana
    Jan 03, 2017

    Doree Shafrir! Wrote a novel!!!This is a really enjoyable book, a super-modern workplace drama full of Snapchats and mysterious Twitter accounts and Slack emojis. It centers around an issue that is al...

  • Tally
    Mar 30, 2017

    Just got this in the mail! Thanks to Goodreads Giveaways and Little, Brown and Company for the ARC.------Out today!3.5/5This is a fun, modern read that's really relevant to today's tech-centered cultu...

  • Bandit
    Feb 20, 2017

    Startup culture is a very recent peculiarity. It signifies that as a civilization we have reached a point wherein there can be an entire culture of producing nothing. Sure, it can be argued that apps ...

  • Elizabeth
    Feb 27, 2017

    Really, really, enjoyed this book. I have to admit, having lived through a startup, some of the plot points got my heart racing--and not in a good way. But in general, I laughed out loud and marveled ...

  • Anna Dren
    May 01, 2017

    This book seemed to be be trying too hard to be current and hip. I do not want to read about people using Social Media, Tweeting, and Snapchatting. It seemed like the author was trying to convince the...

  • lp
    Aug 22, 2016

    So similar to my own start-up experience—some things I could not even laugh at. They were too real. This is a fun-to-read page turner. You'll fly through it and wish there was more....

  • Jenn
    Apr 27, 2017

    I enjoyed reading this fun debut novel that portrayed the current tech startup culture. This book was funny, and I even laughed out loud a few times, but it was also meaningful in the way it explored ...