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Built to Last: Successful Habits of Visionary Companies
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Built to Last: Successful Habits of Visionary Companies

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"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.

Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"

What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?

By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.

Title:Built to Last: Successful Habits of Visionary Companies
Edition Language:English
ISBN:0060566108
Format Type:Hardcover
Number of Pages:368 pages
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    Built to Last: Successful Habits of Visionary Companies Reviews

  • Lucas
    Jan 31, 2011

    Visionary companies are premier institutions - the crown jewels - in their industries, widely admired by their peers and having a long track record of making a significant impact on the world around t...

  • Tim
    Jan 06, 2008

    This is one of the few business books I read cover to cover. I found its idea of what makes companies great to be an inspiring one. It led me to formulate my own "Big Hairy Audacious Goal," which I've...

  • J.R. Woodward
    Mar 26, 2012

    Both James Collins and Jerry Porras have worked for a couple of the visionary companies that they write about and both have taught at Stanford University Graduate School of Business (Porras still does...

  • Tnu Vahtra
    Apr 03, 2016

    The single most important point to take away from this book is the critical importance of creating tangible mechanisms aligned to preserve the core and stimulate progress. This is the essence of cloc...

  • Stephanie
    Feb 26, 2008

    I'm reading this book for a company book club. My company views this work as guide for building and maintaining the company...making sure that it's 'built to last'. Reading Built to Last is also part ...

  • Reagan Ramsey
    Feb 06, 2013

    i liked that they focused on companies that have made it long term in this book. it demonstrates that great companies aren't solely built on an idea or market timing; but on great systems, having a vi...

  • TarasProkopyuk
    Jan 12, 2012

    Эта книга очень хорошо дополняет книгу "От хорошего к великому" того же автора. Она является её продолжением. ...

  • Peter Aloysius
    Dec 01, 2009

    jim collins cherry picked some companies that he thinks successfull and compare them to 'failed' rival company in the same industry to find out what characteristics that successful company has that th...

  • Greg Z
    May 20, 2016

    Update: I flipped through this a few days ago and realized this book is only slightly better than "Who Moved My Cheese," and other business-related books. I read this years ago, and today it's the onl...

  • Karthik
    Feb 24, 2017

    I actually started this book 9 years back. But somehow never got around to completing it. This time I resolved to see it the full way. The book has some good insights that make lot of sense for a comp...